DataFort, the UK provider of off-site data backup, today launched a new channel programme, giving dealers the opportunity to resell its managed service under their own branding. DataFort will continue to host the service and manage the backup process, allowing reseller partners to focus resources onto billable functions. This new programme provides an opportunity for high margins on a recurring revenue stream, coupled with greater efficiency for their staff. In addition, the new programme will offer dealers some of the highest margins available in the backup market.

“Why enter into a relationship with paltry commissions based on a company licensing third party software, when you can go into a relationship directly with the developing company and reap all of the associated cash and service rewards,” comments Marcie Terman, managing director of DataFort. ”Resellers can rapidly create a lucrative new line of business under their own brand, without the risk, expense and hassle of building and managing the service themselves. Our pricing structure also offers unbeatable margins and allows channel partners to instantly capture the economies of scale needed to compete with large specialist providers.”

Dealers can expect annual revenues of £22,680 from selling as little as 100GB of backup space. Using DataFort’s own pricing guidelines, this figure rises to a healthy £126,840 for dealers with 500GB of space sold.

The ability to maintain control of our clients is invaluable. And when the service itself is still fully managed by DataFort, I can’t imagine why any dealer would hand over contact with a satisfied customer to the vendor,” comments Perry Ashby, managing director of UrbanNetwork, which has been trialling the new service ahead of the official launch. “The service is fantastic for opening doors and the opportunities for cross-selling additional services are great. With DataFort’s wholesale price per GB so low, we have even been able to use the service as a deal sweetener to win bigger accounts.”